Agricultural Marketing- A Discussion Document

Agricultural Marketing- A Discussion Document Current Version

January 2022

This document discusses marketing, its importance to the South African economy, and the nature extent to which the marketing of agricultural products. It also discusses the Marketing of Agricultural Products Act of 1996 and changes that include deregulation, the role of statutory institutions, commodity trusts, old schemes, marketing development, and relations with NDA. One of the most interesting recommendations discussed is that cooperative marketing should be developed as part of the broad institute building programme for the emerging farmer. Skills and assets acquisition should be identified as the core of the programme, other cooperative efforts in the financing, purchasing and production should also be encouraged as successful marketing rests on the type, quantity, quality and price of the product produced as explained in the trading strategy.